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Customizing Indian Wear Online With Label Keyus + Designer Giveaway


With my wedding and trousseau shopping happening at the speed of light, I am having bitter sweet experiences with my boutique walas. I am sure a lot of you have experienced this feeling of not having the most perfect fit for a suit piece or a fabric that you absolutely adore, isn't it? But then being an internet baby, I always get a high on coming across brands online that offer customized stitching and fit. I have done it before, (remember my roka suit?) and I did it again for a gorgeous piece for my trousseau from Label KEYUS. What I love about them is that they offer classic designs with understated elegance and their fit, well it's their winning point I say!

Started by two women, Khushboo Jajodia a Computer Engineer and Partner at Keyus and Kunika Poddar an MBA who is also a partner at Keyus, the girls are bringing in traditional embroidery forms and giving them a completely contemporary feel to perfection. 

I came across their brand while looking for a stylish yet a very wearable piece to add to my trousseau for my big wedding and I won’t lie but I was overwhelmed to see their modish designs that reflect the essence of a modern Indian girl or a woman if I may say so! There collection represents a variety of concept suit styles, dreamy designs, floral patterns, boho drape ensembles, embroidered shirts and a lot more. Coming back to the label, both the girls aspire to play of understated glam with their statement making pieces.

Now here's the best part, I ordered this suit online and not even once did I get into a call with the ladies. We exchanged emails and I shared my measurements with them that I took at the local boutique. The entire process of selection of the design, understanding the fabric was rather effortless and the turn around time was lesser than 2 weeks. I was little apprehensive of going in for online stitching and customization (at-least lesser than my mom) but when I tried on the garment, I felt it the best decision ever. The fit was perfect and so was the piece. I love the bright bursts of colours on my dress and I just can't wait to wear it post wedding :)


Well, because I love this whole customization and their design process, I have collaborated with Keyus to host a giveaway for you all. 

1. Follow Keyus on Instagram
2. Check out their collection, pick your favourite design by browsing through their pictures on Insta or their website and share which outfit you like the best, by dropping a comment below in this post or on their Instagram  page by tagging me (@Guiltybytes).

*The contest ends on 15. July. 2016

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  1. I really love the outfit you are wearing!!! That is definitely my favourite outfit!!!

  2. Wow yoy look pretty in this outfit 😍 So I went through Keyus and I loved their collection. The one which grabbed my attention was the 'Lamp post' Kurta 💕 Loved the design and colours ☺
    Following you on instagram- shwetaaa11 ☺

  3. These girls are doing realy great saw their collection and I so in love with the designs 😍 and thankyou so much Devina for this opportunity I love your c outfit you look so pretty! Also entered the giveaway on instagram (@14mohapatra) by dropping a comment tagging you 😊💜 and followed them as well . Would be very happy to win that outfit . Thankyou Devina and I LoveKeyus for this wonderful collab giveaway 💕 Wishes for Team ILoveKeyus 😊

  4. Hey Devina..u r looking outstanding in this lovely outfit from Keyus..i just went through keyus website as well as instagram page..i like all the kurtas n outfits but i love BHUMI from KUCH KHAAS collection..this is a kurta which is a combination of peach n off white color..looks very subtle n elegant for any occasion.. love the design n color combination..
    Followed u on fb instagram roposo google+ n twitter...shared ur page on fb n invited frndz to like ur page..
    My fb username sehija hans
    Instagram id @sehijahans1985
    Google+ +sehija hans
    Twitter @sehija_hans
    Thanx for this wonderful giveaway

  5. HI Devina Thanks for this amazing collaboration..Just like u even I love tailored and custom fit outfits and always on the lookout for new brands or designers :) Glad u found Keyus and introduced us to them,absolutely loving their collection..Out of all I loved JASHN the most coz I am crazy about floral prints and that combo with silk jacket and zardozi embroidery is absolutely fantastic :) Perfect for any occasions:) Keeping my fingers crossed. My instagram handle is @lavee10 :)

  6. First of all you are doing great job on your blog. I've checked some of your blog posts and I totally loved it. Big congratulations to you for your work. And secondly thank you so much for coming up with this amazing giveaway. It would be a dream come true if any girl win this contest so All the best to all.
    The brand Keyus OMG their collection is all what a girl wants ❤️ I just fell in love with their collection. I've stalked their instagram (followed too) and their website and their wasnt any outfit who did not take my heart. Trust me. I love their whole collection. Its so hard to choose only 1 outfit.
    Ambre, Malmal, Gulal, Ojhal, Jhoomer ...... OMG I cant choose 1 outfit but still if I had to choose an outfit it would be JHOOMER. I loved it soo much. Its color combination, its design everything about this outfit is so dreamy. Would love to win this amazing giveaway. Followed all the rules. Lots of love to you xx

  7. Hi
    I loved the cage summer dress. Thanks for introducing this brand to me. N yes welcome to the family. Me too married to any army officer.

  8. Hey Devina you are looking pretty in this lovely outfit by KEYUS and your blog is so interesting !
    I have checked your blog posts and i love it❤ As mentioned above, I have dropped a comment on one of the outfits by KEYUS on instagram as sandhya_bhakuni.I have stalked their profile and found all the outfits so amazing and trendy! How can I forget to say you thanks for this lovely giveaway! ❤Thanks for this collaboration:)

  9. Your blog is simply amazing! It is one of the finest indian fashion blogs ! Way to go girl. I loved the KEYUS outfit and you look so gorgeous in it!