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All About DAY 05 | #AIFWSS18 | Grand Finale


The best part about the fashion week is seeing the various perspectives, ideas, and views of fashion designers all in one place. And even though all these designers put forth different collections, some dominant fashion trends find their way in, no matter how diverse the lines are. And the Day 05 of Amazon India Fashion Week Spring Summer 2018 was packed with loads and loads of trend as ace designers from the industry came and conquered the last day of the season.

This festive season Amazon Fashion India is all set to enchant everyone who waits months and months to shop for runway pieces right after the fashion week is over! You can now immediately indulge in a great shopping experience courtesy Amazon Fashion’s See Now Buy Now initiative.

From being shoppable to curating the best of designers all at once, the two-phased AIFW SS18 Grand Finale saw Prêt and Couture come together on the same ramp at the 30th edition of FDCI’s India Fashion Week. Amazon Fashion collaborated with its finale designers and presented the prêt-à-porter collection that is available to shop with a single click on the Amazon India website. For their ‘See Now Buy Now’ festive collection, Amazon Fashion got designers Rina Dhaka, Rohit Gandhi & Rahul Khanna, Ashish N Soni, Krishna Mehta and Pankaj & Nidhi. The collections included remarkable silhouettes by Pankaj & Nidhi, block printed, tie-dyed and embroidered fabric by Krishna Mehta, textured jacquards by Ashish N Soni, fluid garments by Rina Dhaka and some clean & crisp drapes with basic style staple by Rohit Gandhi & Rahul Khanna. 

The highlight was the grand festive display by master couturier Suneet Varma marking his 30 years in the fashion industry presenting a line of 37 limited edition ensembles. The theme for his showcase was ‘Garden of Eden’ and we witnessed a mix of traditional motifs with conceptual artworks, drapes, and stunning embellishment. 

But what we loved most is the #AmazonDesignerBoutique Initiative where we can shop and discover designers for our go-to and occasion specific fashion needs. This designer boutique on brings in great accessibility and an exhilarating shopping experience starring over 50 designers, all under one roof. Isn't it amazing

Check out #AmazonDesignerBoutique Here!

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