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New Dzire Goes Coastal As It Becomes India’s Fastest Selling Car


Within a span of 8 months, the launch of Maruti Suzuki Dzire has taken the brand to a whole new level. Being an authentic sedan intended for the young, aspirational driving aficionados, Dzire crossed the landmark sales figure of 1 lakh in a record-breaking time of under 6 months! This accomplishment has certainly created history in the Indian Automotive Industry.

To celebrate this groundbreaking milestone, the new Dzire went on a unique trail, #DzireCoastalTrail. The trail brought together various major publications who explored the variety & diversity of the eastern and western coasts in spades–be it the terrain, vistas, culture, cuisine or even driving styles.

One Dzire drove along the east coast from Kanyakumari to Puri, while the other drove along the west coast from Kanyakumari to Diu, exploring multiple pristine locations on the way.

Food always plays a vital role in road trips, and this one was no exception. From gorging on scrumptious coastal cuisines to the traditional curries - the local delicacies had a unique flavor that one wouldn’t find anywhere else in the country.

#DzireCoastaltrail was truly an enjoyable and memorable activity. Knowing that India’s most loved sedan is made to give us the best driving experience, there couldn’t have been a better way to celebrate this milestone.

Get more details on the #DzireCoastalTrail here.
Book your test drive now at your nearest Maruti Suzuki Showroom!

Image Credit- @MSarenaofficial.

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