Celebrating #ShareTheLoad Movement With Ariel On Women’s Day!

By Devina

This year women's day turned out to be special in so many ways courtesy Ariel India. For a brand that has always stood for progressive thinking and inclusion in today's time, Ariel ensured to celebrate womanhood by reminding us all that men in our lives can help, participate and contribute to our efforts of the women and play a significant role in household chores by simply sharing the load.

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Celebrated women’s day with one of my most favourite brand @ariel.india! Ariel has always stood for progressive thinking and inclusion in today’s time! I stand for #ShareTheLoad and the light it throws on gender equality especially when it comes to household chores as simple as doing ones laundry. Had a great time meeting celebs @sargunmehta @ravidubey who believe in breaking gender stereotypes! Stay tuned for my women’s day out experience with #arielindia. #guiltybytesXAriel #womensday #guiltybytes

A post shared by Devina Malhotra Chadha (@guiltybytes) on Mar 8, 2019 at 8:58pm PST

Ariel planned a special event at Select City Walk Mall, Delhi and invited us to bring along the Superwoman in our lives, which in my case happened to be my mother! The event saw TV celebrity Ravi Dubey along with his Mother & Wife, Sargun Mehta sharing their thoughts on collaborative household duties and why #ShareTheLoad is an everyday phenomenon for the couple! Sargun was gushing how her husband Ravi takes charge of their morning coffee and is quick to help when it comes to cleaning the house as well. Ravi, on the other hand, lauded his mother who taught him all the household chores including regular laundry from the start! It was absolutely delightful to hear their mother talk about sons being responsible at homes than just being busy pursuing one's career.

Ariel has indeed gone all out to educate their users- men, women, mother-son, the husband-wife duo on the dire need of dividing household duties and not restricting it to external jobs. When the men in the family are not equipped to #sharetheload with tasks at home, the entire weight of those falls on women’s shoulders which ultimately impacts their career aspirations and performance at work. In case you haven’t seen their thought-provoking campaign, then watch this video below-

Our women's day celebration continued with this impactful message and next, we headed to the PVR Cinemas to watch the exclusive screening of the film Captain Marvel! The film is firing girl power on all cylinders. Loved how on women's day, we finally got a long overdue female superhero on screen.

I had such a great time with my mother by my side as we celebrated the essence of womanhood with Ariel. Fortunately for me, my father and now my husband both ensure to take up home duties and #sharetheload timely! As for us women, I feel that we must teach our sons, sons-in-law, brothers to address the issue of Gender Inequality within households to make a greater impact in society!

You can read more about this movement here.