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Wool is where the future of fashion Lies...!


Designers across the globe are finding their calling in a fabric that hasn't been absorbed by fashionistas yet. The woolen fibers known to provide a special blend of fineness, next-to-skin comfort and ease of styling is the forecast for the upcoming seasons. To celebrate this experience, the Woolmark Company relaunched the International Woolmark Prize this year at the Leela, New Delhi to help promote outstanding design talent from around the world, and through its design innovations inspire and educate consumers on the natural beauty of Merino wool.

The judging panel for India included Priya Tanna, Editor-in-Chief – Vogue India
Pradeep Hirani, CMD – Kimaya Fashion Private Limited, Simon P Lock, Founder of Australian Fashion Week and Sunil Sethi, President – Fashion Design Council of India.

The winning design came from the duo Pankaj and Nidhi. The woolen ensemble garnered maximun appreciation because of it's three C's- Colour, Contemporization and craftsmanship. With generous use of colours, there outfit represented a sense of freedom and authenticity.

No Fashion party is ever complete without- Rohit Bal.Seen here is Bal with the winners!

The winners will travel to London courtesy of The Woolmark Company to London Fashion Week in Feb 2013, where they will get to present an entire capsule collection of Australian merino wool and an international winner will be selected.

From Runway to stores of celebrated designers, Wool is making it's way to the fashion broadcasting forums already. Get your best woolen designs in place and yes keep it stylish!

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  1. Been reading a lot about it on other blogs!


    1. well then i hope you come back for more!!!
      much love,