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A Trip To Jaipur Literature Festival 2017 With FreeCharge


In its tenth year, Jaipur Literature Festival (JLF) turned out to be a memorable trip, full of wonders for me! The fact that the Zee Jaipur Literature Festival (JLF) is hosted in the 150-year-old Diggi Palace creates enough ambiance for one to spend their morning until evening all hooked to the ‘first books’, Instagram worthy décor, culture icons and much more. Like all the previous editions of this event, this year’s lit fest saw some of the key highlights that made the entire process of sipping a chai while waiting for my favorite author to sign my book a whole lot gratifying experience. Don’t believe me? Well, then you absolutely can’t miss my blog post today. Freecharge, the exclusive wallet partner at the fest invited me to the Jaipur Literature Festival 2017 to have a blast at the venue without having to worry about cash hassles! 

The mecca for book lovers and even for travellers saw a rising number of attendees despite the demonetization courtesy FreeCharge! Not only did the good folks at FreeCharge ensure secured payments at the venue in the fastest way possible, they also doubled the fun of the fest without having the constant need to find an ATM.

Even before I attended any interactive author sessions, I downloaded the app to make all-in-one cashless payments across the stalls at JLF. This was obviously followed by some photo opportunities of the stunning décor and sitting through the Front Lawn saw discussion on the topic The Page is Mightier than the Screen. With ever changing technology swapping our multimedia experiences at maddening speeds, the novel finds itself in a indefensible position. The stellar panel of novelists discussed the influence of a fast-tracking digital shift on its future.

I spent a lot of time checking out the all the 6 festival venues at the Diggi place and took no time to grab a cup of cutting chai that also marked my first transaction using the FreeCharge app. In less than 10 seconds, I processed my payment and wandered in the atmosphere that was delightfully colourful owing to the diversity of people present at the Diggi Palace. It was a full house for Mr. Shashi Tharoor who discussed the centres on colonial legacies adding fervor to the festival by hundred manifolds.

The Subodh Gupta installation at the venue was another favorite in my JLF list and featured a large metal birdcage with an eagle on top, reflecting at the seriousness of the cause that the JLF stands for. Right behind the installation was the quirky FreeCharge booth that sported a backdrop of the iconic Hawa Mahal. Tweeting pictures from the booth with the hashtag #FCatJLF gave many an opportunity to win exciting gifts. And then some lucky ones like me (as I’d like to believe) who made 6-8 transactions using the app won a super cool goodie bag!

In it’s first cashless edition, I was amazed to see how digital payments helped in enabling people to make fuss free purchases at the food stalls, the stationery booths and at the fashion market at the JLF 2017. More than anything else, the secured and quick nature of FreeCharge transactions made my entire journey too a remarkable one. 

When you see a crowd of over thousands shopping, buying books, eating and making merry every single day at the JLF, you know that FreeCharge has done something absolutely right. And I am absolutely sure that the projections of what lie forward can only be superior! 

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