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Makeup Alert: International Brand NYX Launches In India


This year has been amazing for makeup lovers residing in India, first, the international beauty chain Sephora made its debut in India, and now the most loved brand NYX is going to make a grand entry in India. For those who aren't aware NYX is an influential,  popular cosmetic brand in the West and their products are fabulous and super affordable. It has huge fan followers which include influential beauty vloggers, Youtube stars and of course makeup lovers.

NYX Professional Makeup Cosmetics started in 1999 by Toni Ko in Los Angeles and now is acquired by the renowned brand Loreal. The best thing about NYX is that each beauty product is effective, has a reasonable price and it is of fabulous quality.

Even though e-commerce sites have been selling NYX beauty products for years, the extra shipping charges were a turn-off, and thus to satisfy every makeup lover’s need NYX launched its store in India. While it is still a surprise where the stores would be open, the coolest thing is that NYX professional makeup launched on July 8 online and you can get hands on all the products at They have collaborated with NYX and they give you access to buy the products before the store launch. How cool is that? But the store officially opens on July 9 so worry not if you haven't shopped at Nykaa yet.

What to eye for?
From the lips, eye, face you can eye for everything. NYX liquid suede cream lipstick is a must have as it is waterproof, smudge proof and 8 hours long wear (worth drooling). You would even love the butter gloss which is another popular lip product from NYX. Also, look for the nude shades which are the trendiest lip color at present. Who doesn't love eyeliners? So check for the Jet Black eyeliner that has stunning packaging and intense color. Apart from that get your hands on the Jumbo eye pencil, which comes in 4 different shades. For your face look for NYX liquid foundations, The Born to Glow Illuminator, Concealer wand, pore filler, they are most raved products of NYX. They even have chic eye palettes, blush, makeup accessories worth spending on.

Girls, if you haven't bought NYX products yet, go shop on Nykaa right now and if you have, then share your views about NYX. Has it stolen your heart or not?

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