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#WHATSHOT: Fashion Launches By Zariin, House of Masaba, Needledust To Look Out For


At Guiltybytes HQ, we are excited to work on the new section that brings in fashion news from the city. Each weekend we will be giving you more reasons to shop and to gear up for the upcoming festive season. Today we have listed 3 brands that have come up with new collections that you just can’t afford to miss…


NeedleDust launched its Autumn-Winter 2016-17 collection with 16 exclusive styles keeping in mind the trends and colors of the coming festive season. The collection consists of two notes – first is the bright, pop and quirky, with designs like flamingos, enchanted birdhouse with gold mirrors, flying festive umbrellas, etc., and the second note involves the rich, royal and luxurious elements, with designs like night scenes at havelis, gold palanquins for brides in rich gold hand embroidery, muted silk base in pearl embroidery, rich dori embroidery, to name a few. You can shop online on or visit their store at Shahpurjat.

A photo posted by NEEDLEDUST (@needledust) on

A photo posted by NEEDLEDUST (@needledust) on

A photo posted by NEEDLEDUST (@needledust) on

A photo posted by NEEDLEDUST (@needledust) on

#2 Zariin Jewelry 

Pearl Kissed Redux is one of the most feminine, delicate and dressy collections by Zariin and they sparkle festivity in every sense. There is so much to explore in terms of earrings, bangles, rings, neckpieces and more. Zariin jewellery is made using high quality semi-precious stones and is available online on 

#3 Masaba Gupta's Festive Prints

Fashion designer Masaba Gupta's festive collection features breezy silhouettes, soft fabrics and interesting detailing. Speaking of the collection, Masaba said, “The campaign I shot this season was around the women I love. I had to make my mom the hero of the shoot — it is because of her that I got the aesthetic I have today and the attitude to my work and life in general. Some of these pieces are statement making and are perfect for the upcoming fetsive season. The collection is available online on & in stores!

As one of the most loved fashion bloggers in India, we take immense pride to help brands with their new launches and collections that we would love to endorse. Incase you want to share details for your brand and get featured in the #WhatsHot section every week then do drop an email on 

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