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French Browns With SMARTBOND Courtesy L’Oréal Professionnel


It took me almost a year to change my hair colour for I was not ready to trade my hair texture or strength for anything in the world. The procrastination didn’t last long courtesy team Loreal Professional India that promised to not only give me the most awaited hair makeover but also add strength to my locks this summer. With Loreal unveiling ‘French Browns’ as the colour trend of the year, I decided to jump into the bandwagon and get my hair treated with the elegant brunette palette curated by L’Oréal Professionnel.

Announcing the hair colour trend of 2017, L’Oréal Professionnel has put together the ultimate French Browns palette from the INOA and Majirel portfolio. What I love about these colour tones is that the palette encompasses the perfect blend of cool and warm that goes will all Indian skin tones flawlessly. Beauty blogger too get hesitant when it comes to hair colouring or experimenting with our locks (I get apprehensive each time I receive a hair experiential email from the PRs) but then again, some brands have my heart and that’s why when I read about the launch of L’Oréal Professionnel’s new bond protective and strengthening system, I couldn’t wait to try it out myself. 

The SMARTBOND by L’Oreal has been designed for the hairdressers and is to be used during all technical services such as hair colour, pre-lighten and straightening services. It’s for you and me and anyone who wants to change hair colour, follow new trends and more. Protecting hair health is just as important as following hair trends and that’s why I recommend for you to only refer to acclaimed colorists when it comes to hair makeovers. 

I went to the Geetanjali Salon at Ambience Mall, Gurgaon and got lucky to meet the hair expert Sumit Israni to do my hair cut & styling while the team L’Oréal Professionnel took care of the colour transformation. What you see in the photos above is a example of impeccable service and I have to admit that the personalization done was across clients. Love my hair and you should too visit the L'Oreal Professionnel team at a salon near you.

SMARTBOND: This system consists of 3 components: the first two are used in salon and the third one at home. Very easy to use, SMARTBOND acts in synergy with all L’Oréal Professionnel hair colouring and lightening products. First, all the hairdresser needs to do is to include the step 1 additive (for salon only) during the technical service, bleach or hair colour for example, for a bond
protecting and strengthening result. Then, after rinsing, the hairdresser applies the step 2 professional pre-shampoo on hair from roots to ends, rinses again after 10 minutes and applies the usual post hair colour or decoloration service. To extend the outstanding salon result, all women need to do is to use the SMARTBOND at-home conditioner once every 3 shampoos. It couldn’t be simpler!

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